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 (208) 996-BROW

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It has long been said that beauty is in the eye of the beholder. However, the evidence of The Golden Ratio shows that our perception of physical beauty is hardwired into our being and based on how closely the features of one’s face reflect phi in their proportions. The eyebrow, a key component in the The Golden Ratio, can change one's appearance. 


Each specialist at The Brow Club has been trained to assist our clients in achieving the perfect balance, proportion and symmetry to enhance individual beauty.

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Dr Stephen Marquartdt developed a facial mask as a measurement of classic beauty to help plastic surgeons align facial features for more symmetrical accuracy based on a series of rectangles, triangles and decagons. We can see beauty is timeless and and is about proportion and symmetry.

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Studies have shown that when test subjects view random faces, the ones they deem most attractive are those with solid parallels to the Golden ratio. Faces judged as the most attractive show Golden ratio proportions between the width of the face and the width of the eyes, nose, and eyebrows. The test subjects weren’t mathematicians or physicists familiar with phi — they were just average people, and the Golden ratio elicited an instinctual reaction.